The book is called Shoe Dog. In ancient Greek civilization, Nike (/naki/; Ancient Greek: , lit. The logo was liked by many sports stars. Nike continues to use the tagline across much of its advertising and branding today. This mark likely has had a huge part in the success of this company as well as its ability to expand seamlessly to new markets. Even though they founded the brand in 1964, they changed their name in 1978 from Blue Ribbon Sports to Nike. The scripted Nike on our new brand looked like Mike, writes Hollister. Then, the logo was still on the shoes vamp. Because the swoosh is different from every other shape and image used in logo design, it is highly recognizable and easy to identify. Nikes logo was purchased for $35, Pepsi paid $1 million for the existing logo. This revolution came out of Nike's desire to incorporate a bold writing style into its logo. Read more: These are the stories behind 24 of the most popular brand names. But it is known also for its simple but unique logo design. Swoosh referred to the fibers that the Nike shoes used that time. Nikes story started with two people seven years before it was founded. Thanks to Jeff Johnson, the eventual iconic brand name that emerged was not Bengal or Dimension Six but Nike. The inscription Nike was lost and only the wing shape left. Aerobics became a massive phenomenon, and that sort of movement required specific shoes. Sometimes the company name appears on the logo as well. Knight wanted to name the brand Dimension Six., The late Geoff Hollister, the companys third employee who was managing the BRS store in Eugene, Oregon, writes, Knight went for Dimension Six; we thought perhaps for his love of the pop group The 5th Dimension.. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The Nike logo is placed correctly on three sides of the shoe, that is (1) on the front, (2) near the shoe lace and (3) on the left side of the shoe. In a few more years, the font and symbol slightly stretched out. Knight was seriously looking for alternatives and he turned his attention to Japan without hesitation. Carolyn Davidson was paid only 35 dollars for her work. The iconic Jordan Jumpman will be the easiest way to tell if they are fakes. Phils choice was not random. Nike, the iconic sportswear brand, was almost named Dimension Six when its cofounder Phil Knight was preparing to file the patent paperwork in 1971. Plenty of effort and some favorable decisions have helped Nike become the successful company we know today, with at least 44,000 employees all over the world. The Nike logo is a perfect example of the importance of visuals that builds brands that are recognized and trustworthy. His idea was to supply cheap Japanese sneakers to the United States, and it would be available to a wide audience. Knight floated his ideas to several investors but eventually had to work by himself. Tracy Lopez August 25, 2022 The Swoosh. While it makes a strong argument for utmost simplicity, the Nike logo is one of the worlds most recognizable logos. How Does The Muscular System Affect Other Body Systems. In statues and paintings Nike is represented as a woman with wings dressed in a flowing robe, with a wreath in her outstretched hand. After some good old-fashioned negotiation, they settled on a final price: Karhu sold the three-stripe design to Adidas for 1,600 euros roughly $1,800 and two bottles of whiskey. The first shipment of their own shoes would go out the next day, and they needed a new name. Inspiration Point Blank Logo Facts, Meaning, History & PNG. This symbol is what the entire brand is based on. Remembering this story, company fans often joke that freelancers should not be afraid of low-paying orders. Its meant to convey a sense of motion and speed, which is fitting for a sports brand. The brand Nike is pronounced Nik-ey, after the Greek Goddess of Victory in mythology. The company heavily leans on this sign for its brand identity. This Nike thing would fit the shoes.. Jeff Johnson, BRSs first employee, was in Massachusetts when he got a call from Bob Woodell, the companys first President, according to authors J.B. Strasser and Laurie Becklund. It has been translated into many, many languages, he continues. The name Nike has come to represent excellence and quality in the world of sport, and it is this reputation that Knight hoped to build for his company. However, the company was founded to produce sneakers, which means that the goal was to link the logo with speed and energy. The Swoosh, which is now known to the whole world, transmits sound at high speed (like the whistle of the wind). They chose the Swoosh logo because it has a smooth motion that represents speed. They had a 9 a.m. deadline with the factory. Having just laid off 20 percent of its workers, Nike was in dire need of turning things around. Save my name, email, and website in this browser for the next time I comment. However, there is no evidence that Nike was originally a symbol of victory. Over the years, the orange and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. Bill Bowerman loved running and enjoyed improving his athletes performance. The Very Beginning: 1962 Young Phil Knight hasn't started Nike yet. Nike-as-a-person would be exciting, provocative, spirited, cool, innovative, aggressive, and into health and fitness. The Oregon-based $100 billion company now generates over $30B in yearly revenues, year-over-year growth of 5%, and sales to China growing more than 30% annually. The swoosh was the only logo design element left and is the companys sole identifier. 1988: The first Just Do It ad campaign was launched with an advert featuring 80-year-old legendary athlete Walter Stack running through Golden Gate Bridge. She continued to work for Nike for a few years longer until she decided to work from home. 2 How was Nike originally called? Then, a plain orange hue was made the brands color. At the same time, the traditional font remains. Save my name, email, and website in this browser for the next time I comment. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. The company takes its name from Nike, the Greek goddess of victory. 2 What does Nike stand for? The good profits and positive feedback raised the issue of their own production. Futura Bold replaced the cursive serif typeface in 1978. So, the first Nike swoosh Logo was created by Carolyn Davidson in 1971. According to Carolyn Davidson herself, the line depicts the goddess Nike wing, who gave the brand a name. The pair hence established Blue Ribbon Sports Inc., which would later change its name to the successful sports apparel company we all know as Nike. The team had spent weeks pitching names, and Knight preferred one that he said his employees had told him was "unspeakably bad": Dimension Six. There are some people who argue that Nike is not a pagan god, but rather a Christian saint. The Nike swoosh logo is one of the worlds most recognized logos. At that time, his business was called Blue Ribbon Sports. [13] A sculpture of Nike at Ephesus is said to contain the Swoosh in the flowing dress, but there is no evidence this is the origin of the design. How did Nike get its name? Knight was a track runner at the University . In fact, when he first heard the name "Nike," he didn't like it! LogoCharts is an online database of brand logos and icons. The company sells a wide range of products, from shoes and clothes to accessories and sporting equipment. Symantec Brand & Acquisition $1,280,000,000. 1990: The first Nike town shop was opened in the city of Portland, Oregon. He was the workman of the immortals: he made their dwellings, furnishings, and weapons. From time to time, the company holds promotions, releasing products with various words and abbreviations over the Swoosh, where the inscription Nike was located before. The Swoosh is the logo of American sportswear designer and retailer Nike. Philip Levinson Jan 19, 2016, 11:35 AM PST Nike Facebook In 2015, one DJIA company outpaced all other Dow stocks with a 30% gain: Nike. Just Do It In the beginning, the company managed to secure the promotion and endorsement of Steve Prefontaine, who performed marvelously well in their shoes. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. At times you will also see the company name appearing on the logo. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. As inauspicious as it seemed, a new brand had emerged out of nowhere in the Pacific Northwest.. 7 What does Nike mean in Hebrew? You might be surprised to learn that the name Nike is also rooted in Greek mythology. The swoosh image has a life of its own as its already patented and extremely popular. For her services, the company paid her $35 (equivalent to $253 in 2022) citing that she worked 17.5 hours on creating the Swoosh, although Davidson said that she is certain she worked more hours on the design. The Nike co-founder, Phil Knight wrote a book in 2016 about the amazing and simple history of Nike and its evolution to become a world leader. 2003: Nike signs Kobe Bryant and Lebron James. Adidas, in full Adidas AG, German manufacturer of athletic shoes and apparel and sporting goods. The company is named after its founder, Adolf Adi Dassler. Its the Greek winged goddess of victory, Johnson said. Is Nike gaining popularity? Ive got it! Johnson said to Woodell, according to Strasser and Becklund. She designed the Nike logo in 1971 for a mere $35. Nike also has the most timeless basketball shoe of all time, the Air Jordan 1, which remains a staple in almost every sneakerhead's rotation today. Theres a unique and separate athletic shoe range for tennis, football, and basketball players. Davidson started as a journalism major but switched to design after taking a design course to "fill an empty elective. Nikes success has been down to the endless innovation and well-timed investments that have led to the firm raking in several hundred million dollars worth of profits annually. The name Nike was first proposed by Phil Knight, one of the companys co-founders. Additionally, Nike has faced criticism over labor practices in factories producing their products, but that isnt directly related to the logo itself. Nike Logo Font: Nikes logo is a sign. Originally, the logo was called as the srtip, which later became well known as Swoosh. Nike has an active lifestyle, inspirational, exciting, cool personality. The 1980s was also when the Jordan Air brand associated with Nike grew. You can download all logos, templates and icons in vector EPS, SVG, JPG and PNG file formats for free! From a simple handshake, each man invested $500 to import the Japanese shoe Tiger and sell them in America. Hed inserted rubber in a waffle iron. Everybody around the world is familiar with one of the most iconic and well-known shoe brands, Nike. It has remained almost unchanged for decades with some minor modifications. However, there is no evidence that Nike was ever considered to be a Christian saint. That continues to be the Nike logo today. How Did Nike Get Its Name? 1. Page Contents [ hide] 1 How did Nike get its name and logo? The slogan complements the Swoosh logo by encouraging people to take action and pursue their athletic goals. How much did Steve Jobs pay for the Apple logo? 2012: Nike becomes the official kit supplier for the NFL. Nike is the goddess of victory, and she is often depicted with wings. [3], The Swoosh has appeared alongside the trademark "Just Do It" since 1988. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. Her image was one of the reference points for creating a logo. Today, you can see the Nike logo everywhere, from fitness technology to casual wear to workout apparel and, of course, athletic shoes. How did Nike get its name? Knight had overheard that Davidson was in search of extra funds for her to take oil painting classes, so he offered to pay Davidson to do some freelance work for his company, then named Blue Ribbon Sports (BRS). The place on the market was occupied by expensive foreign brands like Adidas, or cheap and uncomfortable shoes. The Nike name is in bold letters, which helps to advertise the brand. The name Nike appeared in Futura Bold on top of the logo until 1995. as well as other partner offers and accept our. The founder of the Nike company could not even think about that, over the years, he will get a tattoo with a symbol that really put him on the map. Nike Logo Shape: The swoosh symbol is the shape of a wing of Nike, the Greek Goddess of Victory. There was a time when this Nike emblem was a humble and rather insignificant symbol, but it became a sports symbol that is globally recognized. 28, 2023, 4:38 PM ET (AP) Kevin Durant and Nike have agreed to a lifetime contract, making him just the third NBA player to receive such a deal, joining Michael Jordan and LeBron James Nike, Inc., formerly (1964-78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. Adidas is now a multinational company with operations in over 160 countries. If you enjoyed reading this article about the Nike logo, you should read these as well: Bogdan is a designer and editor at DesignYourWay. 4 Who is Nike Greek? Thus, Bowerman and Knight were able to create a number of new designs, which athletes used at local trials in Oregon. Required fields are marked *. Well, the Nike logo, often called the Swoosh, was designed in 1971 by a graphic design student named Carolyn Davidson. One of the choices she presented to Knight was the now-iconic Swoosh. This is a question that has been asked by many people over the years, and the answer is not a simple one. "[4] She attained a bachelor's in graphic design in 1971. The Nike logo was designed by Carolyn Davidson in 1971. As such, heres an outline to help you get the lowdown on this successful sportswear firm and how its story began. The Pepsi logo costs $1000000, has secrets ranging from Mona Lisa to the Theory of Relativity. The cursive serif font that was initially used, was replaced by Futura Bold in 1978. Nike probably did not originally have a separate cult at Athens. Each time they won a battle they used to say, Nike, to each other. The graphic design student, Carolyn Davidson from Portland State University met Phil Knight in 1969. She created several sketches at once. The University of Oregons track team was known as the Oregon Ducks and Knight reportedly thought the name Nike was a more powerful and evocative name than Oregon Ducks.. Copyright LogoCharts - Your #1 Source for Logos & Design Updates. The Nike brand was created in 1964 by Phil Knight and Bill Bowerman. According to Greek mythology, Nike was the goddess who presided over victory in battle and was often depicted with a laurel wreath in her hair. The Swoosh is the logo of American sportswear designer and retailer Nike. It's also one of the most recognizable companies, thanks to its unique emblem. I drew a picture of a shoe and then I drew [logos] on tissue. [10] Of the gift, Davidson says, "this was something rather special for Phil to do, because I originally billed him and he paid that invoice. There is no simple answer to this question, as it depends on your definition of paganism. Runners World contributor Matt McCue documented how Johnson read an in-flight magazine about great brand names, such as Kleenex and Xerox. While there is no evidence to suggest that Nike is named after Baal, the company does have a connection to the pagan god. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. The name Nike was chosen by Phil Knight, the founder of Nike, in 1971. 2004: Nike completes a $309 million acquisition of Converse. Frequently mentioned as one of the worlds most recognizable logos, the Nike symbol makes a solid case for simplicity. February 4, 2023January 16, 2023 The Nike brand is one of the most iconic names in the world of sports and athletics. The Swoosh has appeared alongside the trademark " Just Do It " since 1988. Nike, Inc. 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